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In today's connected world, a strong online presence is no longer optional – it's essential for success. This engaging online course is your perfect entry point into the dynamic world of digital marketing. You'll gain a clear understanding of what digital marketing is and why it's crucial for businesses and brands of all sizes, especially in a competitive market like Lebanon. We'll explore the main channels of digital marketing, from social media to search engines, showing you where and how to reach your audience effectively. Most importantly, you'll learn the practical skill of how to set Key Performance Indicators (KPIs) to measure your efforts and ensure your campaigns drive real results. Get ready to transform your marketing approach and unlock new opportunities online.